Lisa MacColl, MA

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Freelance writer and editor


This past summer, I had the pleasure of working with Lisa, who helped me with the writing of the Emergency Medical Responder manual for the publisher of the American Red Cross. Lisa is a highly skilled writer who had excellent experience in both health and technical writing - just what I was looking for. She delivered consistently high quality writing, appropriate to the readership, and on a tight schedule. I was impressed with her professional manner and her skill as a writer and would hire her again without hesitation.” December 10, 2008

Sherry Hinman, Freelance Technical Writer and editor
www.thewriteangle.com


I contribute to Advisor's Edge

Share the Wealth without the Tax Burden

Document
I worked with Integrated Marketing Services, and I wrote all the copy in this marketing magazine
I wrote the web content for Broker Dealer 411.


I write corporate profiles for Advantage: The Magazine for Canada's Business Executives.

Armstrong and Quaile Insurance Brokers, March/April 2011 p. 34-35

Frantz Environmental Jan/Feb 2011, P. 38

Peninsula Customs Brokers Jan/Feb 2011, p. 58-59

Here is an excerpt from a Chapter Handbook that I worked on for the Professional Writers' Association of Canada

Chapter 9
Raising Your Profile — How to Reach Those Hordes of Prospective Members 

 You might have the best chapter members in the world. You might do the best workshops, have the most prolific and dynamic people in your group…and if no one knows it, the chapter may not succeed.  New members bring fresh ideas, different perspectives, different talents and fields of expertise, networking opportunities and fresh energy to a chapter. So how do you market the chapter to the great beyond — the world outside the your existing circle — to attract the brightest and best? Here are some ideas:
 
Tap Internal Resources
Never underestimate the power of your chapter members to get the word out. Each member is connected in some way to dozens of other organizations, people and list-serves. You never know who might know somebody who knows somebody.
 
  • Brainstorm at a chapter meeting about new ways to promote the chapter.
  • Hold a membership drive and challenge your members to reach a specific target for new members recruited.
  • Make one meeting a year a “bring a friend” event.
 ...


Here is a page from sample member booklet that was originally created for an industry association.
 

Member Benefits

 

Instant Credibility: The ABC ASSOCIATION'S accreditation process will ensure that only reputable companies become members of the ABC ASSOCIATION.

 

Enhanced Industry Reputation:  The ABC ASSOCIATION Code of Ethics, developed in consultation with industry partners, insurance providers and other associations provides a clear expectation of conduct.

 

Improved Business Relations: The ABC ASSOCIATION accredited membership will provide the source for honest, reputable and professional companies. Deal with the best and avoid the rest.

 

Dealing with Insurance Providers: The ABC ASSOCIATION'S Guidelines, Accreditation Process and Code of Ethics were developed in consultation with industry providers. Membership in the ABC ASSOCIATION tells the business community that you are a reputable and honest company to deal with. 

 

The ABC ASSOCIATION website will provide a one stop source of resources, information and education for consumers, suppliers, manufacturers and other industry partners.

 

 

Industry Benefits

 

ABC ASSOCIATION members have undergone an extensive accreditation process and have agreed to abide by the Code of Ethics and surprise on-site audits. Accreditation must be renewed and will not be automatic. Industry partners can be assured that they are dealing with honest, reputable and professional companies.

 

ABC ASSOCIATION’S Code of Ethics, developed in consultation with industry partners will provide clear expectations for conduct, reasonable and customary charges, complete and accurate record keeping and standard record retention limits.

 

 The ABC ASSOCIATION intends to partner with all the industry stakeholders to combat  fraud and improve the reputation of the industry.

 

 





To contact me:

Lisa MacColl, Freelance Writer and Editor
25 Folkstone Cres.
Kitchener,  Ontario Canada N2E 2T1
Call:519-579-9132 (Eastern Time Zone)
FAX: 519-579-9132 (call first)
Email:lisa@lisamaccoll.com
         lisa.maccoll@sympatico.ca
Twitter: @lisamaccoll
Linked In: Lisa MacColl